Phone snapshots into catalogue shots
A plain studio backdrop, even lighting, clutter removed — from the photograph you already took.
The same shoe, a better photograph
Shot on draped fabric in the shop
After — Clean white background
Same angle, same colourway, same Carhartt tag, same swoosh, same “AIR” on the midsole. Only the background changed.
Where the value actually is
Not one improved photograph — a shelf of them that sit together. These three were shot in a dark doorway, on a piece of fabric and on a red backdrop, and they come back on the same backdrop with the same soft shadow.
The framing is handled too. After the background is replaced, the product is cropped to its own bounds and rebuilt on a 1200×1200 canvas filling a fixed proportion of it — so a shoe photographed close up and one photographed from across the room come back the same size, centred. Measured across the three below, the longest edge lands within two percentage points every time.
On draped fabric
In a dark doorway
On a red backdrop
Why it edits rather than generates
A generated product photo is a returned parcel waiting to happen. If you sell genuine branded stock, the colourway drifts, the logo shifts, and the customer receives something other than what they saw. So this works on your photograph and leaves the product alone.
- Presets, not free text. You pick clean white, studio grey, or tidy-up. A prompt box would let anyone ask for a different shoe.
- Every preset forbids altering the product — shape, colour, materials, stitching, logos, proportions.
- Your original is never touched. You get a new image and decide whether to keep it.
Being straight about it: the model repaints pixels, so drift is possible rather than impossible. Look at the before and after side by side before you publish. That is the real safeguard; the rules above are the first one.